Prof. Dr. Dirk Slama
Vice President at Robert Bosch GmbH and Chairman of the digital.auto initiative

Dirk Slama is Vice President at Robert Bosch GmbH and Chairman of the digital.auto in-itiative, where he drives the digital transformation of the automotive industry. His ex-pertise spans Software-defined Vehicles (SDV), AI, DevOps, E/E architectures, and con-tinuous homologation. A recognized leader in SDV innovation, Dirk actively collabo-rates with major standards and open-source communities, including COVESA and Eclipse SDV.

As Conference Chair of Bosch ConnectedWorld, Dirk helps shape the Bosch digital eco-system. He also serves as Director of the AIoT Lab at the Ferdinand-Steinbeis-Institute, where he holds a full professorship. Previously, as Steering Committee Chairman of the Industrial Internet Consortium (IIC), he contributed to building one of the leading eco-systems for the Industrial Internet.

With over 25 years of experience in large-scale IT projects and distributed systems, Dirk has worked with major global players including Audi, Daimler, Lufthansa Systems, Boeing, AT&T, and NTT DoCoMo. His deep international project experience underpins his thought leadership in SDV and AIoT innovation.

Dirk is a frequent keynote speaker and co-author of five widely read books, including “The Software-Defined Vehicle” (O’Reilly). His academic credentials include an MBA from IMD Lausanne, a PhD in Information Systems, and a Diploma in Computer Science (equivalent to an MSc) from TU Berlin